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Alder and Tweed

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Jennifer, a senior designer at Alder & Tweed, has had a passion for design since before she can remember. Even as a little girl, Jennifer expressed her creativity through decorating her doll houses and other imaginative play. This innate ability has served her well as a creative outlet and has ultimately led to Jennifer’s successful design career.

While attending college at the University of Utah, Jennifer entertained other majors; but, she always ended up back with her true passion of interior design. After obtaining her degree, she ventured off and established her own freelance design business, which she managed by herself for several years. When the chance to join the Alder & Tweed design team presented itself, she jumped at the opportunity. Jennifer knew that she would love the advantages that came from working with such an amazing team.

We met up with Jennifer, hoping to hear her take on her life and design experience.

Jennifer, where do you draw most of your inspiration from?

“I draw inspiration from the space itself. I like to get a feel for the bones of the house, the setting it’s in, and the personalities of people that are going to be using the space. This may sound strange, but to me, it is all about the vibe and the overall energy of the house.”

How do you know when interior design is “good”?

“One of the things that I love most about interior design is that there is no one right answer. It is all about finding a design that inspires you and your client and evokes emotion. You know a design is good when you walk into a space and have that ‘WOW’ moment; all the elements come together seamlessly and there isn’t one part of it you wish to change.”

What do you wish for the future of design?

“I would love to see the future of design be less about trends and more about finding one’s own personal aesthetic. I believe that good design really never goes out of style and there is nothing more interesting and beautiful than a space that reflects the unique personality and character of the people that live in it.”

What is the strangest request you have gotten for a job?

“Early in my career I remodeled a funeral home. The job had a lot of unusual requests as one can imagine. Not long after, I also had a client who wanted to make sure the sofa upholstery we selected was soft enough for him to sit on it naked!” Yikes!

Can you remember your first design project? Whether it was something you worked on as a little girl or something that was sold at a large scale.

“When I was in junior high, my friends would pay me to wallpaper their lockers. This ended up not being the best business idea because at the end of the year we all got fined! The wallpaper wouldn’t come off! Ha ha!”

What is the most frustrating aspect of your job as a designer? The most rewarding?

“The most frustrating aspect is when items arrive damaged or when other things, which are out of my control, do not go as planned. Unfortunately this happens! The most rewarding part about my job comes at the end of a project. When you have worked on a project for months (or sometimes years) and you finally get to see everything come together perfectly to create the space of your client’s dreams….it is beyond rewarding.”

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